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1954 White Drifters Promo - Atlantic 1048 - Minter


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White Christmas/ The Bells of St. Mary's by The Drifters
Label: Atlantic 1048promo.gifYear: 1954 
Factory sleeve included 
Condition: M-$125.00
 
drifters37.jpgThis is an original 1954 promo copy from the Louise Neal collection, in its original Atlantic Records factory sleeve. This classic Christmas single, here credited to "The Drifters featuring Clyde McPhatter and Bill Pinckney," was released by Atlantic many times over the decades, starting with this 1954 release. This is the super-rare promo release from 1954 with the "holly leaves" on the right side and the label's text in red. (The retail 1954 release was on the yellow/black Atlantic label.) (Both Rockin' Records and 45cat.com show this promo as a 1954 release; Goldmine suggests it is a 1960s pressing, but that is incorrect given the conflicting information and now, the presence of this copy in the Louise Neal collection, still in its early-mid-1950s Atlantic sleeve.) Note: This copy looks new and unplayed, but may have been lightly played at some point; certainly, it was well cared for over the years! The labels have no notable flaws, grading Mint. The vinyl grades Near Mint to reflect a few faint hints of storage wear, but is very close to Mint. The audio grades Near Mint to reflect very light native surface noise and a very occasional light "pop."

Louise Neal was a black female disk jockey from North Carolina who had a 3-hour Soul/RnB/Blues show from the late 1950s through the mid-1960s. During that time, she collected thousands of (mostly) promo 45s at her home from the many record companies she was registered with for receiving promotional material--ABC, Atlantic/Atco, Chess/Checker/Cadet, Decca, Brunswick, Shout, Stax/Volt, Fame, Imperial, Jubilee, Okeh, Sue, Philles, SureFine, Vee-Jay, Kent, Duke, Bell, Paula/Ronn, Rojac, Peacock, Motown (all labels), Veep, Capitol, Modern, Dial, Jamie and many others. A large number of these precious 45s accumulated unopened in their original shipping packages after Neal left the business and moved to New York in 1967. (Also during 1963-65, when Neal had earlier left town.) Most are highly collectable and extremely rare Northern Soul singles with book Louise Nealvalues ranging well above $100... a few above $1,000! Many are pristine--unplayed and with a bare minimum of storage wear. Others may exhibit very light storage wear and/or an "x" marked on the label. A good many come in their original factory sleeve, some of which are rare and valuable on their own these days.

The collection also contains rarities and classics of interest to fans of RnB, Blues, Girl Groups, Doo Wop, and various other genres of Rock.

Louise Neal collection: Shipping packages for the promo 45sWe began selling records from the Louise Neal collection in June 2015, and it will take years for us to get through everything. To see what's for sale, what's already sold, and what's coming up, visit the Louise Neal Collection page on Classic 45s (https://www.classic45s.com/). We continue to add more details about the collection as time permits. This page shows all the Louise Neal 45s we've added to date (some have sold).

Edited Monday at 19:11 by Classic45s 
Updated auction info.

Edited Wednesday at 14:15 by Classic45s 
price updates

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