Ian Dewhirst is best known as a compiler. But he got his start in music DJing in the Northern soul scene, where obscurity is everything. In this talk at the 2007 Red Bull Music Academy he tells us how a job near a market stall eased his entrance into the scene and how he went from lending records to a residency. He also helps define what constitutes Northern soul (basically like Motown, but rare) and explains the energy that took people from town to town just to hear the right music. He then explains how record hunting took him to Los Angeles, where he even got to make a record he'd rather forget about.