Back in April / May 1970, Bettye LaVette cut her version of the then current Schaefer Beer ad for the company's Talent Hunt Contest and her effort ended up being one of the contest winners. In mid May, her take on the jingle was aired on numerous US east coast radio stations.

Anyone know if a copy of the jingle still exists (or those made by other winning entrants such as the Three Degrees, Carl Hall or the Main Ingredient) ?

 

It seems likely that the publicity generated by her win helped Bettye land a spot on top US TV black music show Soul. The edition of the show she was on aired across the States in early June that year. Anyone know if a tape of that show still exists ??

 

 

with Bettye being an 'in' performer across the US (& overseas) in recent years, it would seem timely for someone to turn up copies of these old recordings.

Edited January 13, 201411 yr by Roburt

Here's a piece about the TV show that Bettye was on .............

https://www.thirteen.org/soul/about-soul/host-ellis-haizlip-andsoul-history/

 

Tapes of some of the editions of the show still exist ....... a link to the show that went out on November 1st 1972 & starred New Birth ......

https://www.thirteen.org/soul/november-1-1972-2/#.UtNK0PRdWME

The web site that deals with the Soul TV show gives details of the people who appeared on it .................

...... strangely the show (that Bettye appeared on) which I lifted details of from TV listings in a US newspaper doesn't seem to be on their list  .........

....... Here's what the web site shows .......

April 16, 1970:    Guests: Gloria O. Smith (Miss Black America), The Five Stairsteps, The Delfonics, and Carla Thomas           Host: Hal Jackson

April 23, 1970:   Guests: South African singer Letta Mbulu, Ronnie Dyson, Tyrone Davis, and cartoonist Brumsic Brandon           Host: Len Chandler

April 30, 1970:  Guests: The Sweet Inspirations, poet Gylan Kain, magician Frank Brents, and others                 Host: Len Chandler

May 7, 1970: Guests: Arthur Prysock, Mel and Tim, composer Carman Moore, Laura Mann, King Curtis & Kingpins               Host: Maxine Brown

May 14, 1970: Guests: singer Ruby Andrews, singer Donnie Hathaway and others                                              Host: Jerry Butler

May 21, 1970: Special for Pan-African Solidarity week, with “The Ritual” by The National Black Theater, led by founder and actress Barbara Ann Teer

May 28, 1970: Guests: vocal group The Manhattans, blues singer Little Milton, actress Novella Nelson of “Purlie”, and others              Host: Jerry Butler

June 4, 1970: Guests: Holly Maxwell, Sonia Sanchez, Joe Lee Wilson and Timothy Person                                    Host: Jerry Butler

June 11, 1970: Guests: Kim Weston, Isaac Douglas & the Isaac Douglas Singers, Bobby Hebb, and others               Host: Ellis Haizlip 

 

......... seems that they were into Chicago soul back in 1970.

Edited January 13, 201411 yr by Roburt

AND WHILST I'M DEALING WITH BETTYE ..................

....... thought I may as well post up a link to a good article about a show she just did at the famous Howard Theatre in DC .........

..... it has videos attached at the bottom that show Bettye in full flow ............

https://www.dcmetrotheaterarts.com/2014/01/12/bettye-lavette-in-concert-at-the-howard-theatre-by-sydney-chanele-dawkins/