Here's an advertising industry insider's perspective on the making of the ad. It's an interview with the director, Finn McGough, who has an endless amount of praise to heap onto the participants.
Putting the one or two fashion/music-reference faux pas aside, it's an excellent read on the how and why of the ad...
Wonderful quote at the end, which I won't spoil by posting here.
http://lbbonline.com/news/your-shot-shredded-wheat-meets-northern-soul-in-super-cool-campaign/
forum thread
video clips
https://www.soul-source.co.uk/videos/view-605-shredded-wheat-live-from-the-heart-dave-extended-film/
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