January 19, 201015 yr https://www.wimp.com/chocolaterecords/ Crazy Reminds me of a good friend of mine - Chris Naughton who is a member of the drone rock outfit Atavist ( https://www.myspace.com/atavist ). They made a limited edition 'Ice' record just as a gimick. They advertised it on the web and low and behold they had a Swedish guy want to buy a copy. They duly packed it in a plastic bag inside a jiffy bag and sent it to him. He of course went mad having recieved a bag of water in the post. The publicity they got was beyond their wildest dreams. They spend a shit load on the packaging of their records and they can fetch big bucks - absolutely not my cup of tea but they have a few loyal fans, usually Scandanavian loners who still live with their mum (Albeit she's probably under the patio ).