the billing says this may make a interesting listen

 

HAS SOUL SOLD ITS SOUL? 

Is the raised fist of soul really now a fist full of DOLLAR$?!? On this episode of 'We are the Mods' we take a closer look at 'SELLING THE FAITH' …the mass marketing a subculture.

 

Pharrell Williams (and his hat's) appearance on the Brit Awards flanked by Northern Soul Dancers came on the heels of the brilliant Levannah McClean's viral dance video with over 2 MILLION YouTube hits, spreading The Faith and turning Northern Soul into a global sensation! From 'KTF' iPhone cases to Frank Wilson 'Do I Love You' wrist watches, Northern Soul tat has hit the MASS MARKET in a big way, horrifying purists hell bent on keeping the Northern Soul Scene underground and getting their 'KTF' knickers in a Twisted Wheel! 

Original soul recording artists (if still alive) are potentially on welfare and largely unrecognised for their achievements and somewhere, someone is hocking rare 45s, the fruits of their sweat and talent for thousands of pounds.

 

HAS SOUL SOLD ITS SOUL? 

Is the raised fist of soul really now a fist full of DOLLAR$?!? On this episode of 'We are the Mods' we take a closer look at 'SELLING THE FAITH' …the mass marketing a subculture.

 

https://wearethemods.podomatic.com/entry/2014-08-07T01_00_00-07_00

 

whats your take ...?

F  ks sake mike the scene sould out long ago   disco versions of motown and northern from so called inventers of the scene I wish I could go back all those years when mr barnfather said just buy original vinyl and buy it cheap ( AKA SOUL SAM ) Northern soul was a non event until 60ts R&S  (AKA 100 club) Stafford Dave Thorley  top dog He's the man, Morecambe, Wish I realy could go back THANK F**k IVE STILL GOT MOST OF MY RECORDS

Yes and ebay blatently selling bootlegs whithout remorse from people that have been reported that is new boots coming onto market I have no objection to re release when royaltys been paid

Edited August 11, 201410 yr by Garry Huxley

IMO, the term "mass market" only applies if the target audience for all these products. is much bigger than the actual worldwide Northern Soul scene. I.e. are any people outside the scene actually buying all this crap? Then it's correct to talk about a mass market.

Or is just the scene flooded with these "products"? Then it's more like trying to milk the last drop of milk out of a (cash) cow.

My daughter's school is laden with Gola type school bags with "Northern Soul" clenched fist logos on them. It has become a bit of a must have fashion item but I don't think there is any connection between them and the northern soul scene.