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In the USA most of the record labels relied on distributors to promote their releases, especially to radio stations. The labels needed to know that if a distributor was given say 100 free "promo
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Promos also royalty-free! Ian D
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You beat me too the answer first Chalk's - as a time served ex label printer, that is correct as a costing exercise. Issue's are moulded mass pressed penny a thousand plastic products.
Something I've never understood is the reasoning behind record companies going to the bother of printing different label designs for a comparatively small run of records in preperation for the major run that was to follow. Why not just send out issues?
I know some companies did just that, but why did the others send out specially labeled versions?