Anybody tell me what the typeface is on this 'Mellow' label? the Mellow logo that is...

 

Thanks in advance,

 

Malcolm

Looks like Umbra Mal

Trade Gothic?

 

Whoops didn't read your post correctly!!

Edited October 11, 201410 yr by Tony Smith

Ultra Shadow

https://www.fonts101.com/fonts/view/Brandname/17423/Ultra_Shadow

 

Close that one Dave -

 

I'd call it 'Chicago Demo' Shadow if I were renaming it.....

Shadow true type font, got mine on a cd Key fonts plus by softkey, might be on net now had it years.  

 

 

     click to enlarge.

Edited October 7, 201410 yr by Tony A

cheers guys, and especially Dave, that looks the one... useful font you all know and recognise....

Umbra is the correct answer as given by Kjw in post #2.

 

Specifically designed for the Ludlow typesetting system as would have been used in American printshops in the 1950s and 60s. It's a derivation of Futura.

https://www.google.co.uk/search?q=Typeface+UMBRA&biw=1410&bih=732&tbm=isch&tbo=u&source=univ&sa=X&ei=_Uw0VNKbBcPe7AbR7IDoDA&ved=0CC0QsAQ#facrc=_&imgdii=_&imgrc=WnyXKhIS6W83KM%253A%3BrYICSmwQhShH8M%3Bhttp%253A%252F%252Fluc.devroye.org%252FMonotype-Umbra-after-Ludlow.gif%3Bhttp%253A%252F%252Fluc.devroye.org%252Ffonts-41762.html%3B714%3B407

 

Close that one Dave -

 

I'd call it 'Chicago Demo' Shadow if I were renaming it.....

 

Yes, I was going to say "Chicago Shadow" - you beat me to it 

 

Cheers

 

Richard

Close that one Dave -

 

I'd call it 'Chicago Demo' Shadow if I were renaming it.....

Why not call it Chicago '60s Small label font?  Why demo?  It was used on store stock, too.

i prefer to call it that Mellow font.

Reminds me of Bob's interview where he tells the interviewer how he could id a host of Chicago tracks by their labels and typefaces... bit sad really but its a beautiful thing....