Northern Soul In Advertising

[Guest andyrattigan]

I see that Nivea are now using Sugar Pie de Santo's -GO GO Power (a tune I recently bought off Mark Bicknell after having listened to it on cd for years) such a tune as well! Could do with more exposure and plays out.

What other companies apart from KFC and Felix catfood have used Soul to sell their goods or are these the only ones?

Edited March 19, 2008 by andyrattigan

[Guest]

I see that Nivea are now using Sugar Pie de Santo's -GO GO Power (a tune I recently bought off Mark Bicknell after having listened to it on cd for years) such a tune as well! Could do with more exposure and plays out.

What other companies apart from KFC and Felix catfood have used Soul to sell their goods or are these the only ones?

Who asnt ?

[Ian Dewhirst 3,062]

I see that Nivea are now using Sugar Pie de Santo's -GO GO Power (a tune I recently bought off Mark Bicknell after having listened to it on cd for years) such a tune as well! Could do with more exposure and plays out.

What other companies apart from KFC and Felix catfood have used Soul to sell their goods or are these the only ones?

Well obviously Lambrini with "The Snake" and Boots with Ernie K. Doe.

In the past there's been plenty of ads which have used Jackie Wilson "Sweetest Feeling" and "Higher & Higher", Nina Simone's "My Baby Just Cares For Me", Marvin Gaye's "Grapevine" and Otis' "Dock Of The Bay" to name a few.....

Ian D

[Guest]

Well obviously Lambrini with "The Snake" and Boots with Ernie K. Doe.

In the past there's been plenty of ads which have used Jackie Wilson "Sweetest Feeling" and "Higher & Higher", Nina Simone's "My Baby Just Cares For Me", Marvin Gaye's "Grapevine" and Otis' "Dock Of The Bay" to name a few.....

Ian D

Then there are programmes that have used soul / R & B / northern tunes in their credits .......

" Bottom " for example , using The Mar - Keys " Last Night " ........

Malc Burton

Edited March 19, 2008 by Malc Burton

[billb 640]

Impressions - It's all right

(saab)

[Guest]

AXA Insurance used the instrumental section from Sam Fletcher

[Guest]

Fiat - Eddie Bo - Walk that walk

Diet Coke - The Brothers Johnson - Strawberry Letter 23

DFS - Little Anthony & The Imperials - I'm on the outside looking in

Diet Coke again I think - Charles Sheffield - Voodoo Working

Miller - The Isely Brothers - It's your Thing

This is hard, without reverting back to Levis or KFC! Good question though

[billb 640]

Miller - The Isely Brothers - It's your Thing

Saab - Ann Peebles - It's your thing

[Stubbsy 227]

and Curtis Mayfield "Move On Up" must have been used on every bloody "reality" tv show in the last 3 years

[pikeys dog 1,130]

British Lamb, Pork or Beef used 'Better' (Ruby Winters) some years ago...

[Tabs 382]

This is a good site for checking ads out.

http://www.commercialbreaksandbeats.co.uk/index.asp

A search for Otis returned these 3

Archer's

Aqua (Heroic Rescues) 2003 Otis Redding - Love Man

Waitrose

Branding 1999 Otis Redding - Dock Of The Bay

Nestl

Nescafe Cappucino 1999 Otis Redding - Dock Of The Bay

Cheers

[ZapatootheTiger 0]

Something like Felix cat food used a Northern Soul tune a few years back - it was the ad that was essentially a cartoon.

...and not quite Northern, but Jackie Wilson's NO PITY IN THE NAKED CITY was used on an Audi advert in the UK probably around 15 years back...

[ZapatootheTiger 0]

I see that Nivea are now using Sugar Pie de Santo's -GO GO Power (a tune I recently bought off Mark Bicknell after having listened to it on cd for years) such a tune as well! Could do with more exposure and plays out.

...just seen (for the first time) the ad on Channel 4 - handsome tune

[rasfoz 31]

Something like Felix cat food used a Northern Soul tune a few years back - it was the ad that was essentially a cartoon.

...and not quite Northern, but Jackie Wilson's NO PITY IN THE NAKED CITY was used on an Audi advert in the UK probably around 15 years back...

yeah they used john e paul i wanna know also youve been away rueben if memory serves me

[Guest]

Miller - The Isely Brothers - It's your Thing

Saab - Ann Peebles - It's your thing

Ooops, I stand (or sit rather) corrected.

Thanks Billb

[Guest littlemissoul]

I see that Nivea are now using Sugar Pie de Santo's -GO GO Power (a tune I recently bought off Mark Bicknell after having listened to it on cd for years) such a tune as well! Could do with more exposure and plays out.

What other companies apart from KFC and Felix catfood have used Soul to sell their goods or are these the only ones?

Mobile phone advert I think it was vodaphone recently used comin home baby Dee Dee Sharpe

LMS xXx