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Although ive only been on this forum a short time...and granted most of you have been in this scene since before I was a twinkle in my dads eye...as a promoter in Manchester for the last ten years in contemporary soul I feel I have earned a right to speak on this subject.
Since I have arrived all I have seen is bickering between various promoters about venues...underhand tactics...over promotion...saturation of nights etc etc...
The solution to this is simple...though the old brigade might find it hard to swallow...
You need new blood on the scene...you need to promote not just the nights but the music and atmosphere you create...
You only have to look at nights like Beat Boutique in Manchester and the relatively new Shake N Fingerpop in Wigan to know that the younger generation are becoming more and more aware of the music all of us love...
In contrast...I went to Prestwich last Friday...fantastic night thoroughly enjoyed...great music...friendly atmosphere...but absolutely no sign of young faces...perhaps a smattering here and there...but nothing significant...
Now I know all you promoters out there are great at what you do...so are the younger promoters...can there not be a happy medium between the two where you can attract both young and old to your nights?
My night used to be busy every week,...and yes I ran it every week...with ages from 18 up to 60+ coming to enjoy good soul music...
What im trying to say...and yes im a little long winded...is that you need to actively promote to the younger crowd if this scene has any chance of surviving another 10-20 years...because by then the original soulies...will be too old to go out dancing...then what?
Yes I know you can be notoriously snobby when it comes to safeguarding your music...I have had a love affair with it for many years now too...but its sad to say im in the minority...and im in the minority because it is little publicised....hammer the youth of today with enough flyers...actively take an interest in them...and they will come to the nights...im not saying it will be everyones cup of tea...but dont underestimate the youth...they are very clued up these days...and want something to throw themselves into...find a balance and there will be no bickering amongst promoters...because the scene will flourish...
Ill give you a parallel...ive been playing holdem poker for 10 years in the casinos...when I started you would find it hard to find a game anywhere...then the internet took off...now you can play it anywhere...
THIS SCENE WILL NEVER BE COMMERCIAL!!
So you can cut that crap straight away...it will never be mainstream again...so abit of good promotion to the younger generation will NOT damage the integrity of the scene...it will just help keep what we all love alive...
Rant over.