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Well although I enjoyed last night, the numbers were low for the fourth consecutive all nighter. It started in January when we ran it during the freeze when everyone else had cancelled, so that wasn't surprising, even though Mick Smith managed to get there from Wolverhampton record fair while others reckoned they couldn't get across town.
Then we clashed with Rugby anniversary and a lot of the regulars were DJing there so naturally their carloads went there. But march and April really didn't clash with anything major so last night in particular I was down about it (although I had recently been encouraged by Crossfire).
REASONS
1) I don't have time to promote as well as I used to and with a hectic Cleethorpes schedule I won't really be able to do this until after then.
2) A lot of soulies don't like the fact that the general public can get into the dances now. I understand that but really don't feel that if we returned to members only we'd get enough people in to pay the bills, which since we've had to move to 10pm-6am have been high.
3) Are most nighter venues having the same problem? Is it a general demise of the nighter scene brought on by over familiarity and ageing?
4) Music policy. I've alwys tried to keep it a reasonable mix of old, rare, new, 60s, 70s, R&B and god knows what but are people getting more picky and less understanding of other people's preferences? Can't fans of one genre of music abide to hear even a few of those of another.
5) DJ line up. I'm happy with all of my regulars, i don't think there's a week link there, though Joel's arrival has coincided with the bad run, I'm positive this is a coincidence and i personally have been happy with every spot he's done and there are a lot of tunes I wasn't overly familiar with there.
I do find it hard to get guests who draw any extra customers and I'm not sure there are many in the country who would personally up the attendance, but I'd love to know of some.
There are probably a lot more reasons that I've not worked out yet, but please if you care about the club at all let me have your opinions. Some will be the opposite of someone else's and sort of cancel each other out, but that's fine it will give me a better picture even though I know Soul Source isn't 100 % representative of the 100 Club crowd.
If the only comment is something like "I don't like London" that's probably not gonna be too helpful!
Funnily enough at the start of the night Butch and I were chatting about the Stafford reunion and saying that if the 100 Club closed now it would immediately gain mythical status and I could run reunions and sell T shirts and make more money running it as a historical venue than a current one.
Of course the final conclusion might be that it's run its course after 31 years. Randy and I only started it for somewhere to hear the music we loved and a year was good going, three decades is quite unbelievable really. I still enjoy the nights very much but don't want to see it die on its arse. Going bi- monthly is an obvious option but it would make the breaking of good new records even harder and that's one of the best aspects of the club in my opinion.
So let me have it, even though it might be hard to swallow. I've got a pretty thick skin, know I and the club are far from perfect and don't hold grudges (too long).
If you'd rather it was off the record just send a PM, I'll read them all and hopefully reply to them all though it might take a while with work and family duties being very busy at the moment.
Ady