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HOF: Ady Croasdell - Outstanding Contribution Inductee

HOF: Ady Croasdell - Outstanding Contribution Inductee magazine cover

Induction Date : 01 November 2014 Category : Outstanding Contribution

 

A living legend to some, where do you start to map out the life and achievements of someone that has been at the forefront of the Northern Soul scene for so long, surely he has soul music running through his veins? Promoter, DJ, Record Dealer and Head of Publishing at Kent/ Ace Records, it’s because of his unending quest for the sublime music that we cherish that his name deserves to be one of the inaugural inductees into the Northern Soul Hall Of Fame.

 

Born in Sheffield in 1952, Ady started on his journey into the world of Rare and Northern Soul in 1967 at the Frollickin' Kneecap in Market Harborough, a regular soul night, his first all-nighter would be at the deserted Kelmarsh railway station in 1969 which had been converted into a pub with dancehall, in the middle of the Northants countryside, half a mile away from the next building. He continued as an enthusiastic punter for the next 5 years buying vinyl as and when he could and, after university he snagged a job on a barrow on Rupert St market in Soho that sold 1000s of old 45s, before becoming a full time record dealer in 1974 making trips to the States twice a year.

 

Ady, with his good friend Randy Cozens, formed the 6Ts Rhythm and Soul Society in August of 1979, because Randy wanted somewhere to listen to great music. The first event being held in a function room called Henri's at the Bedford Head pub in Maiden Lane, Covent Garden in London's West End. After a couple of successful months there they had a solid following and with the help of one of the first club mailing lists they sent out slightly amusing newsletters before each event and got the crowd to follow them to their next venue. This was a pub in West Hampstead called the Railway that had an upstairs function room called the Starlight Room (they also had a downstairs one called the Moonlight). The Starlight had originally been a mod club in the 60s, called the Klooks Kleek (Zoot Money's Big Roll Band did a very good live LP from there, Zoot/ Live at Klook’s Kleek Repertoire REP 5034), while the Moonlight was a pioneering London Northern Soul club that Ady had gone to in the early 70s where Mick Smith and David Burton played all the current Northern monsters to about 30 hardcore punters. The 6Ts was up in the Starlight Room and it went from strength to strength over the next year.

 

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The DJs in this period were Randy, Mick Smith, Tony Rounce, Tony Ellis, Terry Davis, Ian Clark and Pete Widdison, you may notice that Ady wasn’t listed. The music was original mod soul classics and similarly sounding classy dance records. However, they finally got kicked out of there, after one particularly wild evening when, amongst other mayhem, Pete was seen swinging off the rafters by the club's management.

 

They then moved around London a bit, holding one-off dances at the Notre Dame Hall (Leicester Square), the Horseshoe by the Dominion Theatre (Tottenham Court Road), the 101 Club (Clapham), before getting their first date at The 100 Club. The first nights were more your Friday night beer laden parties and more and more R&B was getting played. However, Randy had hankered after getting a night going at his beloved Last Chance Saloon mod soul club from the 60s and as all their weekends were booked they went for a Friday all-nighter from 3am to 10am, where Ady started his Djing career, and probably about the same time he was nicknamed Harboro Horace by Randy, a nickname that he used on the sleeve notes of the compilation LP’s he had a hand in.

 

So when the 100 Club management started a regular Friday club night rather than leave the place entirely they decided to try a Saturday all-nighter after the jazz had finished. This started at some time in 1981 and has been going on ever since. In fact, this year the 6T’s Rhythm and Soul Club’s 35th Anniversary was celebrated! The longest running all-nighter venue in the world. To celebrate the 6Ts brand and ethos Ady, beginning on the 5th Anniversary Allnighter, has issued a celebratory 45 on each subsequent anniversary and, in a kind of ironic way, many of these 100 Club Annivesary discs have become sought after records in their own right.

 

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6Ts now has a reputation for being at the forefront of Northern Soul music, the music policy is the best of Northern Soul rarities, recent discoveries, unissued acetates and master tapes, a bit of modern, the odd R&B track and a smattering of oldies when needed/demanded. Ady, not wanting to rest on his laurels, decided to try and run a weekender for the same reason that Randy and he had started the 6Ts; i.e. no one else was doing it. A booking agency called TAC from Southend had run three or four good Northern/Motown weekenders in Great Yarmouth, which he had attended as a DJ and punter. He’d helped them with their bookings and sorted out the choice of songs for Chuck Jackson and Ray Pollard, amongst others. The weekenders there, although great, only lasted a couple of years, the profit margin was low and attendances were only average, though enthusiastic.

 

As a student he used to visit a Hi-De-Hi style holiday camp in Cleethorpes where his mate's uncle was the comedian. He vaguely remembered it as having a great old-fashioned 60s dancefloor and revisited it to find it a perfect contender for a weekender. After a year or two of persuasion, he eventually talked them in to giving them a chance and the first event got under way. The acts booked were Mary Love, Tony Middleton and Willie Tee and they got an impressive line-up of the best Northern and Modern DJs operating at that time. However bookings were slow and with a month to go they were facing bankruptcy, they had to make a decision whether to pull the event or keep their fingers crossed. Of course it didn't run smoothly even with late bookings and “walk on” attendances pushing up the numbers. Willie Tee pulled out the day before the event, so everyone was given a £5 refund on arrival.

 

Despite that, it was such a great weekend that they were sure they'd have no trouble filling the place once word got out. So the next one was booked for April 1994, 6 months after the first one. The line-up was Barbara Lewis, Lou Courtney and Betty Lavette, stunning in anyone's book, but the event’s finances still needed to be subsidized by Ady. Not to be put off, he realized that every 6 months was too much and decided to leave it until later in 1995 and at this point the management came to the rescue by saying why didn't they have it in June before the school summer holidays. Because of the move the crowds were appreciably bigger and have grown every year since. The event is now a sell-out, months in advance, testament to his dedication as a promoter.

 

Since then there have been many memorable weekenders where people have said they've been better than the previous one. Artists have included Doris Troy, Tommy Hunt, Maxine Brown, Al Wilson, Bobby Hutton, Little Ann, Hoagy Lands, Sidney Barnes, The Velvelettes, Dennis Coffey, Willie Tee, Dean Parrish, The Diplomats (The Skull Snaps), the Mirwood Revue, Carl Carlton, Spencer Wiggins, Melvin Davis, Mary Love, Tobi Lark, Bettye Swann, Darrow Fletcher and recently the Weekender hosted the fabulous husband and wife team of Edna Wright (Sandy Wynns) and Greg Perry. In addition to his promotions and DJ contributions in UK, 'Horace' has also gone on to DJ in Italy, Germany and Spain and has even occasionally lectured on he subject of Rare Northern Soul.

 

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Way back in 1982 Ady visited Ted Carroll’s Rock On record stall on Golborne Road in West London, Ted later took a stall on the newly founded Soho market near Chinatown, not far from where Ady had his barrow, and he used to buy the 60s soul singles that the old vinyl merchant had plundered from warehouses and old shop stock on his travels. This interest in a music that was not particularly cherished in London at that time led to Ted asking Ady to stick together 15 singles from Los Angeles’ Kent and Modern labels and come up with an LP that would satisfy all those young mods who pestered Ted for some “soul like what all the original mods used to listen to”. Pinching the title from a popular Popcorn single of the time by Moses David on Tollie, Ady came up with “For Dancers Only” Kent 001, a selection of Northern Soul stompers, girl group floaters, male vocal harmonies and low down Rhythm & Blues, this was the start of Kent/ Ace records.

 

He was then asked to rattle off a follow-up, when his first attempt flew out of the shops, that was the imaginatively named “For Dancers Also” Kent 002, the discerning public were soon hooked. A deep soul LP came next, followed by a collection of 60s soul classics, an LP of pure Northern Soul dancers, 70s soul sounds and many more sides of soul music’s polyhedron.

 

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Thirty plus years on, he is still coming up with black music compilations from the 60s and 70s that soul fans continue to support and enjoy. His eventually getting access to all the major record labels has given us, the Northern/ Rare soul fraternity music from the Okeh, Chess, RCA, Atlantic and even the mighty Tamla Motown vaults. This has meant the supply of sounds from this golden era is virtually limitless. Hugely influential independent labels like Stax, Goldwax, Fame, Westbound, Carnival, Mirwood, King, Scepter/Wand and others have learned to trust his integrity and have thrown open their doors saying “go ahead tell it like it was”. Smaller Independent labels such as Sounds Of Memphis, Dave Hamilton’s Detroit productions and GWP have come up with sizeable vaults that have delivered superb soul music that had frequently been unheard since its creation.

 

Then there are the series like Mod Jazz, Modern Masterpieces, Northern’s Classiest, New Breed R&B et al that just keep on coming. It has allowed the public access to solo CDs from acts as big as the Impressions, James Carr, Candi Staton and the Staples Singers all the way through runaway successes such as Doris Duke, Sam Dees, Spencer Wiggins, who were previously only known by the cognoscenti, on to O.C. Tolbert, Jackie Day, the Minits and Vernon Garrett who weren’t that well known on their own blocks.

 

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The continued penchant for vinyl has left the rare soul lover with a pile of LPs and a growing 45s discography that would be enough to fill a DJs play box, what a great set would be played from it too, especially with the legendary Pied Piper productions recently added. With 300 plus CD compilations to date, the influence of Ady’s discoveries for Kent/ Ace records is seen all over the planet with mod and soul clubs cropping up in far flung places eager to enjoy the music of the 60’s and 70’s that have been rescued from obscurity. I guess it’s a testament to Harboro’ Horaces standing within the soul fraternity in that of all the ‘non musical’ people that could have topped the list of inaugural inductees Mr Croasdell was up front and centre by a country mile.

 

David Hogenson & Dave Moore 01 Nov2014

 

Notes and references

1. Acknowledgement to Dave Rimmer’s http://www.soulfulkindamusic.net for some background information.

2. Acknowledgement to the official 6T’s website, http://www.6ts.info for information.

3. Acknowledgement to realmodworld.com for excerpts from an interview with Ady.

4. Acknowledgement to acerecords.co.uk for background information

 

Discography:

Horace’s Records

 

001 - Melba Moore - The Magic Touch b/w Tommy Hunt - The Pretty Part Of You

002 - Roosevelt Grier - In My Tenement b/w Lavern Baker - Wrapped, Tied And Tangled

003 - Hector Rivera - Chance For Romance b/w Playing It Cool

004 - Eddie Daye & The 4 Bars - Guess Who Loves You b/w Jimmy Armstrong - Mystery

005 - Ray Pollard - This Time b/w The Cairos - Stop Overlooking Me

006 - Little Johnny Hamilton - Oh How I Love You b/w Entertainers IV - Getting Back Into Circulation

007 - Carla Thomas - I'll Never Stop Loving You b/w Barbara Lewis - The Stars

Kent/ Ace Records

 

 

 

https://www.youtube.com/watch?v=T4zvtS4j7Ts


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Source Magazine Comments

ady croasdell profile photo

Posted

Thanks Daves and fellow Soul Sourcerers, I'm very touched (as you know).

 

It is a great honour to be the first soul person from this side of the Atlantic to be recognised by my peers, mates and drinking partners. It is slightly ironic as I always think that the Northern scene is sometimes too self-absorbed and not enough focus is given to the singers, producers, arrangers, songwriters and musicians who created this stunning music that we love so much. However as there are so many of these heroes of ours being honoured at the same time, I must admit to being tickled pink about being nominated and chosen alongside those great names.

 

To share the stage with Maxine Brown who my 6TS partner Randy championed so tirelessly is a thrill and to have the multi-talented Lorraine Chandler as a board member for the awards is humbling too. I also think that Soul Source and its members are the most helpful, knowledgeable and witty group of soul fans on the net and they and the site has helped me hugely in my Kent and 6TS work; the encouragement I get really does keep me motivated.

 

Finally I'm sure we are all glad that the late Bob Abrahamian has been recognised for the intellectual giant he was, as witnessed by the outpouring of sorrow on this site when we heard of his death earlier this year.

 

Here's to you Bob

 

Ady

PaulDonnelly profile photo

Posted (edited)

you are a top bloke Adi, from these that have had a go from these parts, without you inclusion we would be worse off and remember " that's better than my wife's fanny" :yes:  

Edited by PaulDonnelly
Dave Moore profile photo

Posted

Top Man.  WELL deserved.  Ace/Kent: It's products and ethos  = A beacon of quality in a cauldron of mediocrity.  

 

By the way, Bob's Award Page is under construction. :thumbsup:  

 

Regards,

 

Dave

Bearsy profile photo

Posted

Congratulations Ady well deserved and rightly so  :hatsoff2:

Brillo profile photo

Posted

Very well deserved! Couldn't even guess at the number of great tracks Ady has introduced me to over the years and he is a true gent!

Steve L profile photo

Posted

Well deserved Ady - nice one  :thumbsup:

arnie j profile photo

Posted

well done ady,thoroughly deserved !

jason

denbo profile photo

Posted

Congratulations Ady. Keep up the good work.
Are you SURE you've got no more Starlite records tucked away somewhere? :wink::D

Wiganer1 profile photo

Posted

couldn't agree more ..well done ady

Jerry Hipkiss profile photo

Posted (edited)

Top man, thoroughly deserved - but don't forget that in 1978/9 Ady was an essential member of the "Backroom Boys" at Yate, supplying Ian Clark, Tony Ellis etc. with tunes and contributing to the crazy nights there...:-)

Edited by Jerry Hipkiss
Davenpete profile photo

Posted (edited)

Not much doubt that Ady has been easily the greatest single positive contributor to the Northern scene in the last 35 years.

 

Dx

Edited by DaveNPete
Steve Lane profile photo

Posted

100% deserved!....one of the nicest and most genuine chaps i`ve had the fortune of knowing.

:hatsoff2:

Dennisoul profile photo

Posted

What a top man and one of the most genuine human beings I've ever met....100% deserved,....you introduced me to some of the best music known to exhist through your Kent albums.....and I've danced to some of it at the 100 club.

You keep comming up with the goods time and time again.

 

Bravo Ady bravo!

 

Andy

Billywhizz profile photo

Posted

well done Ady  , all been said, c u in the new year billy :hatsoff2:

BigGordy profile photo

Posted

If it wasn't for Kent LPs then CDs, I wouldn't know and love most of the soul music I do.  Be it Northern oldies or gut wrenching deep southern soul, I take my hat off to Ady and his team at Ace for the great music and the information in the booklets.  Well deserved.

rhino profile photo

Posted

ady should get an OBE for service to vinyl, finding and getting the right to legitimately reproduce such quality vinyls and compilations also for running the worlds longest allnight venue truely the top of the list and rightly so a hall of famer

Jim Elliott profile photo

Posted (edited)

He's the one to blame for my 33 year curse with this music!

I think personally we owe him more than we realise.

Thanks Mr C;)

Edited by Jim Elliott
Bearsoul profile photo

Posted

TOP MAN !

Anais nin Carms profile photo

Posted

Well deserved acclaim to a very nice man. Congratulations Ady.

Kevin Jones profile photo

Posted

One of the best pieces of informative writing, presentation and tributes put on Soul Source, IMO of course. Well done Dave and huge congratulations to Ady, a well deserved accolade for all the hard work  and commitment you have tirelessly put in.

 

Kev

oldsoulgit profile photo

Posted

Top Top Bloke, well done Ady. next a Knighthood :hatsoff2:

 

Cheers Jim.

soulhawk1960 profile photo

Posted

Great Stuff :thumbup:

Congratulations Ady :hatsoff2:

BIGSOULMAN profile photo

Posted

Well deserved! :thumbup:

Corbett80 profile photo

Posted

The Bees Knees! x

Guest profile photo

Posted

ady should get an OBE for service to vinyl, finding and getting the right to legitimately reproduce such quality vinyls and compilations also for running the worlds longest allnight venue truely the top of the list and rightly so a hall of famer

 

How about a MBE...if Norman Jay can get one for "services to music" then Ady must certainly qualify! :yes:

rhino profile photo

Posted

How about a MBE...if Norman Jay can get one for "services to music" then Ady must certainly qualify! :yes:

[/quote

defo mate done more for music than that cue jump lol! ady has been one of the major cog's that kept the soul scene moving dont think norman jay can say the same about house music

soap profile photo

Posted

what can you say about this guy that has not already been said. an absolute legend and one hell of a nice guy

James Trouble profile photo

Posted

Top geezer

KevH profile photo

Posted

Top Man.!!!!

Haydn profile photo

Posted

Well earned fella, without your input, some would be lost!

Andy Rix profile photo

Posted

It just had to happen :)

 

Congratulations Ady

 

Best

 

Andy

ZootSuit profile photo

Posted

Ady

 

Nice 1

Steve Lane profile photo

Posted

And I only realised a few years back that he was probably the "Barrow-Boy" from whom I bought a large amount of my early "American Imports" from,  back in 72-73 while I was working in London.....quite possibly relieving me of most of my £13.00 per week earnings.  :shhh:

1066 profile photo

Posted

Congratulations Ady well deserved.  Allen & Chris  

Carl Dixon profile photo

Posted (edited)

A fitting tribute to somebody who clearly has the passion to make it all work. I first stumbled across you when I purchased a Kent LP with 'I'm gonna love you a long long time'/Patti and the Emblems on it, after hearing the track on Radio Caroline of all places, whilst driving to work. Congratulations Ady. I never thought in a million years back then I would ever have known who you were, or sat in Frank Bendinelli's home talking about that song! On a romantic level, the 'forever and ever' male chorus of the track is on the inside of my wedding ring from that release you did! 

 

Nicely written piece too, David and Dave - or for short - 'the Dave's'!

Edited by Carl Dixon
Robbk profile photo

Posted

Congratulations Ady!  Your Ace/Kent Records has brought a lot of great music to a LOT more people than just the British Northern Soulies.  Keep up the good work!

Keeper profile photo

Posted

How about a MBE...if Norman Jay can get one for "services to music" then Ady must certainly qualify! :yes:

I'm already looking for some countries in need of a new President !!!!! failing that Ady....you could run for mayor of Cleethorpes  :thumbup:

lorchand profile photo

Posted (edited)

How about a MBE...if Norman Jay can get one for "services to music" then Ady must certainly qualify! :yes:

 

I have already recognized (dubbed, as in vocal) him with the diamond needle, Ady Croasdell, HOF! :thumbup:

 

Lorraine

Edited by lorchand


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