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Dave Thorley

Marketing W*nkers In Action

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You do need to read this full on bunch of crap written by people that never went and haven't a clue about the northern scene. Why the use they term 'infamous' about the allnighters at The Wheel is beyond me.

http://www.fredperry...soul-shirt.html

And mods please don't close this thread, as it may make the site look negative, these sort of marketing wankers do need to be exsposed.

Cheers

Dave

Edited by Dave Thorley

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I started a thread just, in fb magazine

but seeing you expanded the scope a bit will go with this one

title edited by site - usual reasons

Edited by mike

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Guest dave nowell

85 quid a shirt!

I'll take two.................:thumbsup:

Edited by dave nowell

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Often think about the Mods, well retro mods and how they have sort of adopted the northern scene, which is ok I guess, but have been at northern events and have heard them complain there is not enough R+B being played and they don't know the tracks, when such things as United four was being played !

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Completely horrendous indeed! The uneducated, ignorant, naive and know-alls should leave well alone (in other words, these bastards deserve shooting).

Edited by Gene-R

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Don't worry too much Dave they only go up to a 46" chest so that narrows their market a little if it's directed a fat bastards on the Northern scene, on a more serious note this just about sums up what it has become in the eyes of outsiders to the scene, basically a total piss take and not to mention a rip off judging by the price, go well though with those retro Northern Soul sports bags, clocks, coasters, watches, badges, teddy bears and did I see Golly Wogs out there for sale as well? total rubbish the lot of it makes the very fabric of the scene all a little cheap and tacky.

Regards - Mark Bicknell.

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can someone explain to me why this shirt is a reissue of their 1963 shirt? It looks the bloody same as any other fred perry or am i missing something?

Not only that but if this is a reissue god knows what an original is worth :thumbsup:

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stick a couple of silly badges on and add 35 quid to the standard rrp.

the clasic fred perry woith twin stripes on collar and sleeve will always be a favourite with me.

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just to add, this item has no relationship whatsoever to my 'va-va's soul chocolate bar' available for just £19.99 each complete with popup wafer thin sprung dance floor - buy yours from www.whatthephuqcaniripoffnow.com

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Oh, get over yourselves. It's just a bloody shirt :thumbsup:

It's not the shirt that I'm offended by, all these companys have to make a profit and find a new angle to keep themselves fresh, that's fine. What I was really getting at is the ill informed copy writer who has done scant research and comes up with the line 'Infamous' Twisted Wheel. when read as a whole it does yet again give the impression that northern soul grew out of drug fuled, crime ridden, origins. Infamous is something you would attach to The Crays, Richardson, Sing Sing Prison.

To paint The Wheel or any of the older allnighters as infamous is just wrong, yes they all had their share bad boys, pill taking, but so did most late 60's early 70's night clubs. The only time any of these clubs where infamous, was when some lazy reporter on some tin pot local newspaper was having a slow week and it was an easy sensational story to write. Even Yate and Stafford suffered from that from time to time.

Promote your products how you like, but get your trendy marketing wizz kids to do their job properly. Just generally have a problem with the new breed cool media types, jumping on the band wagon and then getting the story wrong and re-writting history.

Edited by Dave Thorley

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You do need to read this full on bunch of crap written by people that never went and haven't a clue about the northern scene. Why the use they term 'infamous' about the allnighters at The Wheel is beyond me.

http://www.fredperry...soul-shirt.html

And mods please don't close this thread, as it may make the site look negative, these sort of marketing wankers do need to be exsposed.

Cheers

Dave

If I was a young trendy who wore fred perry's and was intrigued and wanted to find out more about the wonderful world of soul via SS then this would make me think WTF are these guys problems like Warren has said it's only a bloody shirt...what harm is it going to do? Infact it might get a few more people interested!

I dont know if you noticed at the all-dayer on Sunday there was quite a few younger people wearing Fred Perry's...ok maybe not as obvious with the patches but simliar kind of clothing. Maybe it's a good thing that a popular brand like Fred Perry is promoting Soul :thumbsup:

I do agree with one thing though...that they are overpriced!

Callum

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If I was a young trendy who wore fred perry's and was intrigued and wanted to find out more about the wonderful world of soul via SS then this would make me think WTF are these guys problems like Warren has said it's only a bloody shirt...what harm is it going to do? Infact it might get a few more people interested!

I dont know if you noticed at the all-dayer on Sunday there was quite a few younger people wearing Fred Perry's...ok maybe not as obvious with the patches but simliar kind of clothing. Maybe it's a good thing that a popular brand like Fred Perry is promoting Soul :thumbsup:

I do agree with one thing though...that they are overpriced!

Callum

Callum, you have clearly jumped in without fully reading the whole thread. As I've said later, no probs with FP doing this, it was the very poor promotional copy and the people that write I have a problem with.

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It's not the shirt that I'm offended by, all these companys have to make a profit and find a new angle to keep themselves fresh, that's fine. What I was really getting at is the ill informed copy writer who has done scant research and comes up with the line 'Infamous' Twisted Wheel. when read as a whole it does yet again give the impression that northern soul grew out of drug fuled, crime ridden, origins. Infamous is something you would attach to The Crays, Richardson, Sing Sing Prison.

To paint The Wheel or any of the older allnighters as infamous is just wrong, yes they all had their share bad boys, pill taking, but so did most late 60's early 70's night clubs. The only time any of these clubs where infamous, was when some lazy reporter on some tin pot local newspaper was having a slow week and it was an easy sensational story to write. Even Yate and Stafford suffered from that from time to time.

Promote your products how you like, but get your trendy marketing wizz kids to do their job properly. Just generally have a problem with the new breed cool media types, jumping on the band wagon and then getting the story wrong and re-writting history.

Just read this and see what you mean, I do have a tendancy of jumping in without reading the full thread :rolleyes: ...

Regards

Callum

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It could be careless writing and I've heard a few people use the word "infamous" as a compliment - as they do with "wicked" etc.

But at £85.00 that shirt is an absolute bargain, I'm surprised they haven't sold out already.

:rolleyes:

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Can't see any difference between the Fred Perry shirt and this

http://www.northerndesignprint.co.uk/

or this

Amazon

or this

Play.com

or this

Soul Shop

or this

Bowling Shirts

Or this

Bowling shirts again

I can't understand why but the market exists so you can't knock the marketing people for spotting the opportunity and going for it .

The, err, ahem

"Discreet Northern Fist"

had me a bit worried

:rolleyes:

Tony

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Wear what you want FFS.

This isn't Fred Perry's first foray into Northern Soul branding. Perhaps 6 or 7 years ago they had a range of T shirts emblazoned with either "KING MOJO", "VaVa's" (I think), and "Northern soul Allnighter". The logo from the "Northern Soul Allnighter" (Wow - not a fist or a heart!) was used recently, and perhaps still is, as part of the window display at their 7 Dials shop in Covent Garden.

What I object to is, as already said, is their poor and inaccurate research -

"The 1963 Northern soul shirt has been recreated with authentic patches using unique artwork from that era."

1963!!!!? ...I don't think so. But that's what you get from a company that tells me they put on a Northern night at the 100 Club with Paul Weller guesting. :rolleyes:

Do they use the same researchers as the Soul Boy movie?

Far more interesting is the (alleged) story linking West Ham to the "1957 Fred Perry". If Dave "dthedrug" gets wind of it we could be in for a whole new thread of epic proportions!!laugh.gif:ohmy:

post-7510-0-05479600-1306884612_thumb.jp

Edited by KevinKent

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Guest dave nowell

I've just ordered my limited edition version of the shirt - a snip at just £90

Signed and authenticated by Micky Moonshine!

While stocks last...............

:rolleyes:

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I've just ordered my limited edition version of the shirt - a snip at just £90

Signed and authenticated by Micky Moonshine!

While stocks last...............

biggrin.gif

:rolleyes:

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Just read this and see what you mean, I do have a tendancy of jumping in without reading the full thread :rolleyes: ...

Regards

Callum

Thats fine mate, must admit I jumped in with the original post all hot headed, still think these marketing types could do there jobs better though.

On another note, sundays alldayer was all the better for all those Fred Perry wearing young uns leaping around, but the 'Folk Music' fan in the long dress and straw hat, and the hip hop guy bustin moves to 60's tracks got my vote. So nice to see a happy folk music fan, god knows, they get little chance normally biggrin.gif

Edited by Dave Thorley

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The Abadando's, or whatever the Wheel's owners were called, could 'ave 'em for using their logos!

It was Abadi.

I believe the Brazennose Wheel opened in 1963, so I suppose that's where this year comes from in the copy.

I'd be surprised if Ivor were not getting paid for the use of the membership card badge.

Edited by Billy Freemantle

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It could be careless writing and I've heard a few people use the word "infamous" as a compliment - as they do with "wicked" etc.

:rolleyes:

I can remember more than one young lady being 'rescued' from the back of transit vans about to head off fro Whitworth Street by distraught parents, who had got wind of their errant daughter's intention of attending the Wheel.

So for some at the time, the Twisted Wheel had clear infamy.

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At the last count I had 22 different Fred Perry's. I won't be adding to those with any of these new ones though, I just buy them second hand off Ebay for between £5 and £25.

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its no different to what russ winstanley and others have been up to for years,shit like this all over the place even fizz off coranation street had a jacket with casino badges on it a while ago. cant see why anybody gives a toss really it not gonna change anything by put soul badge on it makes anything by fred perry more saleable its shit stuff anyway

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Guest Dave Turner

What next? Wigan Casino condoms, tampons and supossitories?

Wow, great idea, complete with added mottos such as --

Get ready 'cuz here I cum

You got me dangling on a string

If it don't fit don't force it

Biz has been a bit slow on the doggie coats lately so hopefully the above will be a bit of an earner, thanks.

http://www.cafepress.co.uk/+northern_soul_casino_yellow_dog_tshirt,475629881

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Can't see any difference between the Fred Perry shirt and this

http://www.northerndesignprint.co.uk/

or this

Amazon

or this

Play.com

or this

Soul Shop

or this

Bowling Shirts

Or this

Bowling shirts again

I can't understand why but the market exists so you can't knock the marketing people for spotting the opportunity and going for it .

There ain't no differance , there all shite . :D

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Wow, great idea, complete with added mottos such as --

Get ready 'cuz here I cum

You got me dangling on a string

If it don't fit don't force it

Biz has been a bit slow on the doggie coats lately so hopefully the above will be a bit of an earner, thanks.

http://www.cafepress...shirt,475629881

Thank god I didn't mention the toilet paper! :D

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Nearly 1500 views of this thread which will presumably have translated to quite a few views through the Fred Perry link.

Crap marketing? I suspect the marketing boys will be patting each other on the back, but I'd like to be a fly on the wall when they check their web stats to see where all the hits came from.

I still wouldn't be seen dead in one though. :D

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Wow, great idea, complete with added mottos such as --

Get ready 'cuz here I cum

You got me dangling on a string

If it don't fit don't force it

Biz has been a bit slow on the doggie coats lately so hopefully the above will be a bit of an earner, thanks.

http://www.cafepress...shirt,475629881

Arkwright, tears of laughter, the best I've read on here for a long time

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Actually this is a bit weird 'cos a few weeks ago I got on the tube on a Friday evening and saw an incredibly beautiful 20 year old girl impeccably dressed in what looked to be almost authentic 60's mod attire carrying a holdall that said 'Northern Soul' on it. She looked spectacular, like she was on her way to a model shoot or something.

Being the charmer (or lecherous old twat) that I am, I asked her if she liked Northern Soul and she smiled and said "Oh Yahssss" so I told her I was one of the original DJ's from Wigan Casino but after that she looked blank......

So either there's a fabulously hip and extremely stylish young scene which likes wearing Northern Soul and Mod clobber which I haven't stumbled into yet or this girl was on her way to a Fred Perry shoot..................

Is this stuff coming back with the kids then? :rolleyes:

Ian D :D

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Actually this is a bit weird 'cos a few weeks ago I got on the tube on a Friday evening and saw an incredibly beautiful 20 year old girl impeccably dressed in what looked to be almost authentic 60's mod attire carrying a holdall that said 'Northern Soul' on it. She looked spectacular, like she was on her way to a model shoot or something.

Being the charmer (or lecherous old twat) that I am, I asked her if she liked Northern Soul and she smiled and said "Oh Yahssss" so I told her I was one of the original DJ's from Wigan Casino but after that she looked blank......

So either there's a fabulously hip and extremely stylish young scene which likes wearing Northern Soul and Mod clobber which I haven't stumbled into yet or this girl was on her way to a Fred Perry shoot..................

Is this stuff coming back with the kids then? :rolleyes:

Ian D :D

Perhaps Ian but I'm affraid it has sod all to do with the music.

Regards - Mark Bicknell.

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